Everything Your Sales Team Needs to Know About Selling SpecChem Form Release Agents for Concrete Construction

As a concrete construction distributor, your sales team is a critical part of providing contractors with the products and services they need to complete their projects on time and on budget. One of those products is form release agents, which are essential for preventing concrete from sticking to the forms and molds used in casting.

While the science of form release agents can be complex, your sales team doesn’t need to be experts in the field to be effective in selling them. Here’s what they need to know to provide the best service to contractors:

  1. What form release agents are and how they work: Form release agents are substances applied to the forms and molds before pouring concrete. They prevent the concrete from sticking and make it easier to remove the forms once the concrete has set.
  2. Types of form release agents: There are two main types of form release agents: oil-based and water-based. Oil-based agents are more traditional and tend to be preferred by contractors who have experience using them. SpecChem’s oil-based form release agents include: SpecStrip, SpecStrip Plus, SpecStrip Supreme, Precast 80, and V-Release. Water-based agents are more environmentally friendly and less messy, but may require more precise application. SpecChem’s water-based form release agents include: Bio Strip WB, SpecStrip WB, and Form Seasoning WB.
  3. How to choose the right form release agent: The choice of form release agent will depend on a number of factors, including the type of concrete being used, the environment in which it is being poured, and the type of forms and molds being used. Your sales team should have a basic understanding of these factors so they can make informed recommendations to contractors.
  4. How to apply form release agents: Proper application is key to ensuring that the form release agent does its job. This can involve brushing or spraying the agent on the forms and molds, or applying it in other ways, depending on the type of form release agent and the equipment being used.
  5. The importance of environmental regulations: Some form release agents contain volatile organic compounds (VOCs), which can contribute to air pollution. Federal regulations limit the amount of VOCs that can be present in these products, and your sales team should be aware of these regulations so they can help contractors comply.
  6. How to talk about form release agents with contractors: Your sales team should be able to explain the benefits of form release agents, the different types available, and how to choose the right one for a given project. They should also be able to answer any questions contractors may have about application, safety, and environmental regulations.

By providing your sales team with this information, you’ll equip them to better serve the needs of concrete contractors. With a better understanding of form release agents, they’ll be able to make more informed recommendations and close more sales, helping your business grow and thrive.



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